Florint has organized the European Florist Championship, colloquially called the ‘Europa Cup’ of Floristry, on average every 4 years – ever since the year 1967. The most recent editions of the European championship were in 2016 (in Genoa, in Italy) and before that in 2011 (in Havířov, in the Czech Republic). It was an absolutely spectacular Europa Cup, with amazing floristry on display and a fantastic atmosphere in general. The contest serves as a comparison in craftsmanship between florists from different countries, while simultaneously stimulating innovation and promoting the floristry profession to the public!