Florint, the International Florist Organisation…

Florint is a non-profit interest group that supports the florist associations of the world, its members. By helping the world’s florist associations, the international florist organisation improves the business life of floral entrepreneurs and helps nurture the flower industry.

Florint is the driving force behind the Europa Cup, the European Floristry Championship, which takes place every 4 years in one of Florint’s member countries. Organising floristry championships is intimately familiar to Florint. The very founding of the International Florist Organisation back in 1956 relates to competitions!

Back then, Florint’s member associations wanted to learn more about how floristry was being done throughout Europe. Cooperation between the European nations was far from obvious, however. Cold war tensions defined the ideologically divided continent…

But the countries overcame their mutual distrust, and organised the first-ever floristry championship together. In the end, the Swiss competitor was crowned the first official European floristry champion. A remarkable tradition was born…

Nowadays, Florint helps its member florist associations to solve the main challenges that modern florists face, which relate to:

  • Fostering craftsmanship
  • Safeguarding excellent education
  • Stimulating smart entrepreneurship
  • Developing effective marketing strategies
  • And doing business in a sustainable way…