Before 2009, International Florist Organisation Florint was named the “European Federation of Professional Florists’ Associations” (FEUPF in short). This federation was founded way back in 1956, in Strasbourg. The founders were a small number of National Florist Associations that worried about the possible risks of the advancing European integration, but simultaneously saw new opportunities for cooperation as well.
Their vision proved to be correct, as nowadays Florint effectively organizes and politically represents the national Florist Associations of more than 20 European countries. The organization is constantly developing and expanding its ranks also to countries from outside Europe.
FLORINT thus represents a comparatively small but nonetheless very significant part of European industry: about 100.000 European florists together generate an estimated turnover of more than 15 billion Euros. More than 350.000 people earn their living in a flower shop, of which 150.000 are estimated to be paid employees!
Florint’s mission is to facilitate the development and prosperity of our florist member associations – and, by extension, the entire floristry sector. We want to support our members professionally, to optimally represent their interests towards public organisations (particularly the European Commission), and to contribute to their increasing proficiency and craftsmanship.